The old saying “You should never judge a book by its cover” sounds like what we want to hear. We want, as readers, authors, and publishers, to believe content matters more than a book’s packaging. And yet, there’s no denying a bad cover can sink even the best of books.
In a day and age where online retail accounts for nearly half of all book sales, publishers and book designers are having to adapt their book cover designs in order to reach the millions of people who buy books online. No longer can publishers count on buyers solely purchasing books on front tables in actual bookstores. Book designers must also consider how to make a book stand out in online publications, reducing it’s size to that of a thumbnail (or smaller on mobile devices). Once easy-to-read front cover endorsements, illustrations, or subtitles are more difficult to read when shrunk down to such small size.
There are several other important elements of cover design in today’s ever-changing book industry. We recommend reading How Selling Online is Shaping Cover Design, over at Random Notes for a more comprehensive look at what today’s book designers must consider.
To authors, your book is your idea, your message, your calling. You should love what it looks like. You should not be afraid to keep going around the block until you find a cover that meets both the publisher’s satisfaction as well as your own. Too many times we hear of authors who are disappointed in their book cover. They’ve only seen one or two options and, wanting to trust the opinion of the publisher and not seem high maintenance, they have accepted what was offered even though they were less than enthusiastic. Although it can be an awkward conversation, you should humbly provide constructive feedback to your publisher. Publishers want you to be happy with your product. There is no more important advocate for your book than you, the author, and your publisher knows you will be far more excited about promoting your book if you are crazy about its cover.• Comments
From Matt Yates: I have four daughters – 3 of whom are teenagers. When I first spoke to Lacey about her story and the book she wanted to write, I knew we at Yates & Yates had to be a part of it. Lacey faced – and survived – so many of the issues facing young people today, and my own daughters may face some of those same issues. Lacey’s story of heartbreak, tragedy, brokenness, love, salvation and redemption is one that every teenager (and every adult of teens) needs to hear.
Oh yeah, and she’s also a rock star.
Hear Lacey’s own words about why she felt compelled to write “The Reason—How I Discovered a Life Worth Living”:
You can win a autographed copy, plus a shirt and a $25 iTunes gift card, by entering here:
And, look for new music and more books from Lacey in the near future.• Comments
At Yates & Yates, we’re very excited to introduce readers and hungry souls to Sara Hagerty and her debut book, Every Bitter Thing Is Sweet: Tasting the Goodness of God in All Things. Sara is an exquisite storyteller. She brings readers back to hope, back to healing, back to a place that God is holding for them alone—a place where the unseen is more real than what the eye can perceive. A place where every bitter thing is sweet.
In Every Bitter Thing Is Sweet, Sara masterfully draws from the narrative of her life to craft a mosaic of a God who leans into broken stories. See a God who is present in every changing circumstance. Most significantly, see a God who is present in every unchanging circumstance as well.
You can follow Sara’s story here. You can also purchase a copy of Every Bitter Thing Is Sweet everywhere books or eBooks are sold.
Congratulations, Sara. We’re proud to play a role in helping you publish your story.• Comments
On February 19, 2007, SSG Shilo Harris was patrolling an infamous southern Iraqi roadway when his Humvee was struck by an IED. Moments later, three members of his crew were dead and Shilo had sustained severe burns over 35 percent of his body, lost his ears and the skin off his face, and lost much of the use of his badly mangled fingers.
This fiery moment was just the beginning of an arduous road laced with pain, emotional anguish, and much soul-searching. For forty-eight days Shilo lay trapped in a medically induced coma as his wife, unable to ease his suffering, had to come to grips with a man utterly changed.
This is the story of a God who reshapes us into the people he wants us to be. And in that way, this is the story of all of us.
Recently Harris was interviewed on Huckabee. You can watch this video here: Wounded Iraq vet on situation with ISIS.
Anyone whose life has been touched by tragedy and loss, especially military families dealing with PTSD, TBI, amputations, and other realities of wartime service, will find strength, encouragement, and inspiration in this moving memoir.
Yates & Yates is proud to play a part in helping Shilo tell his story. Congratulations, Shilo, on your book, Steel Will: My Journey Through Hell to Become the Man I was Meant to Be.• Comments
Congratulations to Sam and John Eldredge on the release of their new book, Killing Lions: A Guide Through the Trials Young Men Face.
This book was born out of a series of weekly phone calls between Sam Eldredge, a young writer in his twenties, and his dad, best-selling author John Eldredge. Join the conversation as a father and son talk about pursuing beauty, dealing with money, getting married, chasing dreams, knowing something real with God, and how to find a life you can call your own.
Killing Lions is more than fatherly advice. It is an invitation into a journey: either to be the son who receives fathering or the father who learns what must be spoken. Most important, these conversations speak to a searching generation: “You are not alone. Its not all up to you. You are going to find your way.”
Watch the book trailer here: Killing Lions Book Trailer OFFICIAL
For more information on where to purchase a copy, please visit ThomasNelson.com
Congrats, John and Sam.• Comments
I’ve been guilty of believing in busy.
People ask me, “How’s it going?” And I respond with: “Busy.”
Busy means doing and being in demand. You’ve got stuff to do. If you’re busy, you’re important. If your calendar is squeezed, making use of every waking second, you’re being productive, right? If you stay busy, good things will happen – promotions and raises. Who doesn’t want to be busy?
I used to believe that. Read More→• Comments
We’re very excited for our client and friend Jen Hatmaker’s new show, My Big Family Renovation on HGTV.
As if Jen wasn’t busy enough, she’s also re-releasing Interrupted: When Jesus Wrecks Your Comfortable Christianity (NavPress). In 7, Jen and her family started an experimental mutiny against excess. Interrupted is the prequel, the story before the story—when God stepped into their comfortable faith and called them to join Him in something greater.
Interrupted follows Jen’s messy journey through life and church and into living on mission. Snatching Jen from the grip of her consumer life, God began asking her questions like, “What is really the point of My Church? What have I really asked of you?” She was far too busy doing church than being church, even as a pastor’s wife, an author of five Christian books, and a committed believer. She discovered she had missed the point.
Check out this video Jen recently did talking about Interrupted.
Christ brought Jen and her family to a place of living on mission by asking them tough questions, leading them through Scripture, and walking together with them on the path. Interrupted invites readers to take a similar journey.
Learn more about Interrupted here.• Comments
Here’s an excerpt from one of our favorite parts from Dream Year:
A System Whereby a Dream Results
Several years ago, I was looking through best-selling leadership author John Maxwell’s video library when I came across a lesson called “How I Write” and was forever changed by what I saw.
We couldn’t be more excited for our client Ben Arment and the release of his new book, Dream Year: Make the Leap from a Job You Hate to a Life You Love.
Dream Year was written to help you make the leap from a job you hate to a life you love.
Over 66% of Americans hate their jobs. They despise their bosses, bemoan their working conditions and feel like they’re not making a difference in the world. On top of this, they’re frustrated by a dream that’s never been realized. But they’re afraid to take risks, worried about paying the bills and don’t know where to begin.
On August 5th, a new book is coming that shows the way.
You’ll not only rediscover a life-long dream that got lost along the way, but also learn the process to make it a reality. By combining practical lessons, proven principles and true stories, Dream Year will help you reclaim your passion and find a way to make it your livelihood.
Let the adventure begin.
Want to learn more about Dream Year and making the leap? Join Ben Arment for a “Dream Year Pitch Night” in a city near you this summer. You’ll get a copy of the book, meet a community of dreamers in your city, and hear Ben talk about the principles of Dream Year. Also, you’ll have the chance to be one of 10 attendees to “pitch” your dream using 20 slides timed to advance every 20 seconds. After you register for the event, you’ll get an email that explains how you can participate.
Congratulations, Ben!• Comments
The Color of Rain, a new Hallmark movie channel original premiere, marks network’s highest rated and most watched original movie of all time.
The world premiere of Hallmark Movie Channel’s latest original movie, The Color of Rain captured hearts across the country Saturday night, earning a 1.6 household rating and becoming the highest rated and most watched original film in network history.
Based on the heartfelt autobiographical New York Times best-selling book of the same name, The Color of Rain tells the inspirational real-life story of two young parents, Michael Spehn and Gina Kell. Living in the same small community, Michael and Gina each lose their respective spouses to cancer just six weeks apart. Devastated by grief, Kell a mother of 2 boys, played by Lacey Chabert (Party of Five, Mean Girls), and Spehn father to 3 children of his own, played by Warren Christie (Alphas, Happy Town), begin to forge an unlikely friendship, ultimately falling in love and uniting their broken families as one.
Congratulations to Michael and Gina and the team at Hallmark and Zondervan.